Understanding the Philosophy of Culture

Understanding the Philosophy of Culture The ability to transmit information across generations and peers by means other than genetic exchange is a key trait of the human species; even more specific to humans seems the capacity to use symbolic systems to communicate. In the anthropological use of the term, culture refers to all the practices of information exchange that are not genetic or epigenetic. This includes all behavioral and symbolic systems. The Invention of Culture Although the term culture has been around at least since the early Christian era (we know, for instance, that Cicero used it), its anthropological use was established between the end of eighteen-hundreds and the beginning of the past century. Before this time, culture typically referred to the educational process through which an individual had undergone; in other words, for centuries culture was associated with a philosophy of education. We can hence say that culture, as we mostly employ the term nowadays, is a recent invention. Culture and Relativism Within contemporary theorizing, the anthropological conception of culture has been one of the most fertile terrains for cultural relativism. While some societies have clear-cut gender and racial divisions, for instance, others do not seem to exhibit a similar metaphysics. Cultural relativists hold that no culture has a truer worldview than any other; they are simply different views. Such an attitude has been at the center of some of the most memorable debates over the past decades, entrenched with socio-political consequences. Multiculturalism The idea of culture, most notably in connection with the phenomenon of globalization, has given rise to the concept of multiculturalism. In one way or other, a large part of the contemporary world population lives in more than one culture, be it because of the exchange of culinary techniques, or musical knowledge, or fashion ideas, and so on. How to Study a Culture? One of the most intriguing philosophical aspects of culture is the methodology by means of which its specimens have been and are studied. It seems, in fact, that in order to study a culture one has to remove herself from it, which in some sense it means that the only way to study a culture is by not sharing it.The study of culture poses thus one of the hardest questions with respect to human nature: to what extent can you really understand yourself? To what extent can a society assess its own practices? If the capacity of self-analysis of an individual or a group is limited, who is entitled to a better analysis and why? Is there a point of view, which is best suited for the study of an individual or a society?It is no accident, one could argue, that cultural anthropology developed at a similar time at which psychology and sociology also flourished. All three disciplines, however, seem to potentially suffer from a similar defect: a weak theoretical foundation concerning their respecti ve relationship with the object of study. If in psychology it seems always legitimate to ask on which grounds a professional has a better insight into a patient’s life than the patient herself, in cultural anthropology one could ask on what grounds the anthropologists can better understand the dynamics of a society than the members of the society themselves.How to study a culture? This is still an open question. To date, there certainly are several instances of research that try and address the questions raised above by means of sophisticated methodologies. And yet the foundation seems to be still in need of being addressed, or re-addressed, from a philosophical point of view. Further Online Readings The entry on cultural evolution at the Stanford Encyclopedia of Philosophy.The entry on multiculturalism at the Stanford Encyclopedia of Philosophy.The entry on culture and cognitive science at the Stanford Encyclopedia of Philosophy.

Gandhi Essay Example | Topics and Well Written Essays - 1500 words

Gandhi - Essay Example Ahimsa, being rooted deeply in the Indian culture than in other cultures believes that non-violence is the best way of solving all other forms of conflicts. This is a practice that the Indian culture had been living up to even at present. Gandhi exemplifies best of this practice such that he remained to eat nothing of any meat but of vegetables alone. There were even times when he deprived himself from taking in any kinds of foods to be able to live up to this Indian cultural practice. Racism and social injustice have been dominant in South African culture. Unaware of such change in the society, Gandhi, after finishing his studies in England travels on a first class train ticket. While the excitement coming back to his homeland plays in his thoughts, a rude guard threw poor Gandhi off the train for his being black at the very next station. Shocked beyond words by such injustice, Gandhi realized there is nothing left for him to do but to protest against the law and the government of such injustice and racism. This had become a turning point of Gandhi life as he has realized the need for the poor Indian natives to lift themselves up from the discrimination of the British men. (http://www.film.u-net.com/Movies/Reviews/Gandhi.html, para 1) Gandhi at the same time observed that the most of the Indian minorities lack unity making it easier for the British to take away their self-respect and implement an injustice system in their government. This was the first issue that Gandhi attempted to provide a solution such that they will regain their significant roles in the society that they belong. However, because Gandhi believes in a non-violent act of protests, he begins to form contacts with the Indian worker minority through mingling with them at the same time attempting to kindle within them a sense of injustice. Regardless of their religion, he organized meetings with them to let each one of them know their significance in the society that they belong, know their rights to fair treatment among the British. (http://www.film.u-net.com/Movies/Reviews/Gandhi.html, para 2) Unused to public speaking, Gandhi resorts to direct action wherein he burned his identity card in front of the police which led him to his assaults. (http://www.film.u-net.com/Movies/Reviews/ Gandhi.html, para 2) We hear no talk from Gandhi of war sometimes being a "necessary evil," but only him announcing--and more than once-"An eye for an eye makes the whole world blind." In a scene very near the end of the movie, we hear Gandhi say, as if after deep reflection: "Tyrants and murderers can seem invincible at the time, but in the end they always fall. Think of it. Always." (http://history.eserver.org/ghandi-nobody-knows.txt, para 23) The Hind Swaraj In 1909, Gandhi wrote the "Hind Swaraj" where he condemned the British rule as well as modernization in general. However, the book does not reject the liberal contribution of modernization. Gandhi, however, attempts to integrate its positive elements with a liberating re-interpretation of tradition. (http://www.swaraj.org/interpreting.htm, para 1) He had criticized

What impact did the Atlantic slave trade have on the nations of the Essay

What impact did the Atlantic slave trade have on the nations of the West African interior - Essay Example As the slave traders only left the old and the young behind, with the young and able bodied Africans all captured to be sold later, therefore it was very hard for those who were left behind to revive the economy and make a living for themselves, resulting, often, in starvation and more deaths. Those who were captured were transported by forced marches across the continent, further causing deaths. Moreover, not all who were captured were transported to other continents, which resulted in their displacement within the continent, which caused adverse affects to the region they were left in. There was massive relocation on the part of many communities, as they did not want to be within short distance of the slave traders’ route, which caused them to lose all advancements they had made in their present areas. Not only that, as these communities were more focused on saving themselves and trying to hide from the slave traders, they had little or no economic and technological development. As the Europeans were involved completely in the slave trade, they did not want the African states to centralize due to the adverse affects of this centralization to the slave trade. Due to this reason, the European powers did not allow much political progress to be made in the region. This also resulted in despotic rulers or elders, often if not always funded by Europeans, being placed over the people, who did not allow much interaction between the states, and who often, suppressed their own people and allowed the slave trade to go on. All of this caused the continent to be pushed back in time with little or no progress being made at any level. The African people were often disorganized with the whole continent lagging far behind in its economic, political and social growth. The slave trade was the first step, therefore one can say, in leaving the doors open for European colonialism in the African continent, which was a further cause for the problems of the

Global Business - Assignment Example | Topics and Well Written Essays - 2500 words - 1

Global Business - - Assignment Example At the same time, a SWOT analysis and a PEST analysis have been employed for revealing the potentials of the organization to improve its performance through internationalization. Three different methods for entering the market chosen are presented. It is concluded that the expansion of the firm in a foreign market could highly support the increase of its profitability but only if certain terms are met, as indicatively highlighted in the sections that follow. In any case, it seems that the continuous monitoring of the relevant process is necessary for avoiding unexpected failures. One of the most important characteristics of the global market is its high competitiveness, a fact that has been related to the expansion of globalization (Griffin 2008). At this point, the following issue appears: how the potential of a firm to face the challenges of the global environment can be measured? The use of strategic tools, as those presented above, could possibly help towards this direction. Still, it is necessary to refer also to the global market trends in regard to the industrial sector involved (Nummela 2010). In the case under examination, emphasis should be given on the electronics industry. The global electronic industry is characterized by trends for growth. In fact for 2013 the growth of the industry has been estimated to 5.4% (QFinance 2012) with trends for further growth in the years that follow. Of course, the influence of the recent recession on the particular industry has been severe, as also in all industries worldwide. Still, it seems that the potentials of the particular industry to face market pressures are important, even if not all parts of this industry has presented signs of growth (QFinance 2012). The above facts are critical when having to evaluate the potential prospects of Elecdyne’s internationalization process. In case that the firm had tried to expand but in different environmental conditions, meaning the trends in the

Business Analytics And Business Intelligence Business Essay

Business Analytics And Business Intelligence Business Essay Business Intelligence (BI) is all about getting usable intelligence from data. Using BI you can provide right information to right people at the right time and through right channels to make a competitive advantage by informed decision making. Almost in every organization information is available in abundance as structured data is getting accumulated over the years that is resulting from a variety of operational information systems. Traditional models of operations might not be able to fully utilize the new opportunities presented by this abundance of information. BI systems today can organize, analyze, store and retrieve huge amount of information. We can now work on new organizational models that are agile, and better adaptable to constant change in order to beat the competition and discover new business opportunities. The techniques like Business Analytics (BA) and Business Intelligence are bringing just that to our door steps. What Is Business Analytics Business Analytics deals with the methodologies employed by organizations to enhance their business by making optimized decisions with the use of statistical techniques that might involve data collection and analysis. Business analytics might require many complex techniques that need advanced statistics. Applying Business Analytics, it may be possible to find how a territory or a region reacts to certain product variations or added features. This information can be very useful in devising new product line with features that are likely to maximize sales in a particular region for a set of target audiences. A proper analysis of data might also tell about things like recurring customer support issues and thereby proactive steps can be taken before it grows out of proportion. Business Analytics is often used by marketing folks in predicting and analyzing consumer behavior. This is done by applying statistical analytical techniques on historical data of customer transactions. Without high-quality data and statistics, business analytics can have little or no meaning to any organization. The Difference Between Business Analytics and Business Intelligence Business analysis employs statistical methods and analysis on past business performance to develop new business insights and drive business planning. Business Analysis may use a combination of technologies, skills, practices and applications in its continuous and iterative investigations. Business intelligence on the other hand uses a consistent set of matrices on the past data to measure performance and drive the business planning. BI can also employ statistical techniques like BA. Business intelligence is more of reporting, querying, OLAP and alerts. BA can be used as an input for human decisions or it can fully automate the decision making process. BI can answer what happened in the past, in what numbers, the frequency of occurance, location of the problem, and what corrective actions are needed. BA can tell us why this is happening, what will happen next, what if the trend continues, and more on optimization. What You Can Do With Analytics Analytics can answer information oriented questions like what happened, say, in past two years with sales in a particular region. What is happening now in different regions? And what is likely to happen in near future? Digging dipper may take us to answer questions with more insights like how and why did this happen? Answering this question may require some mathematical modeling and/ or some experimental design. Other insightful questions that can be answered are what is the next best thing to do; and predictions like what worst or best that can happen in a particular scenario? Analytics aims to move towards more insightful answers (to the problems or questions) that an organization needs to know, in order to stay healthy and stay ahead of competition. Its all about informed decision making over intuitive. Its also about giving competitive advantage to managers and reduced risks in decision making. Today Analytics is applied almost everywhere predicting consumer behavior, what will sell, determining price range for a particular market, in supply chain and operations, logistics and finding the best routes for transportation fleet, determining what factors are really driving the financial performance in a company, risk management, investments, issuing credit cards, maximizing sales and profits are just a few examples. Caution While Using Analytics // when not is the time to apply analytics Some decisions have to be made when there is little or no time for data collection; like war or in a sports field. You need to go by your already gathered expertise, intuition and by previous experience. Analytics has a very little role to play in such situations. Some situations have never occurred before and data is simply not available for Analytics to work upon. In some cases like stock markets plenty of data is available but its misleading and cant be used to do any analysis for the future or current actions. There are times when the experience of managers is more valuable over any kind of analysis like valuating plant and machinery for insurance purposes. Off course nothing can replace intuition while selecting a life partner or selecting a gift for the spouse, for that matter.. Almost all results based on Analytics have to be used along with human wisdom. Analytics is based on models, assumptions and data. Anything can go wrong there and blindly applying results might lead to disasters. Analytic models need to be tested carefully first with a controlled set of data that has known results. When tests are successful and results are consistent under test conditions; the models can be used in real time situations. Pre-Conditions To Apply Analytics An organization might have a process orientation with some degree of perfection; be it Six Sigma, Lean, or reengineering or a combination. The key is to identify which attributes in the process are associated with satisfaction and value from the standpoint of the end customer. If you have a comprehensive measurement system for these process attributes, you can perform statistical analysis on your value tree and determine the correlations among business drivers. The classic DELTA framework captures five conditions that are must for any analytical initiative to succeed. Applied to process analytics, these are: Data: This deals with data sufficiency and data quality requirements for analytics process. Sufficient data should be there for experimenting, modeling and testing as analytics demands. This also concerns with technology and management of data used in the whole Analytics process. Enterprise: An enterprise view point is necessary to for effective Analytics. Without that Analytics initiatives may be localized and it will be very difficult to draw any significant benefits at the enterprise level. The process under any Analytics initiative should have the cross-functional or cross-boundary scope to make a difference in overall business performance. Leadership: This calls for cross functional and capable leaders that have strong executive management support. The leadership focus is much more than just one project. Leadership strives for bringing an Analytics based culture in the organization. Targets: Metrics to track these results of Analytics projects. It can be strong customer loyalty, increased performance in supply chain, hiring better matching to skill set requirements, better quantitative risk management and so on. Analysts: They must have capabilities to build the models and derive results. They also bring Analytics culture to the organization by enabling business managers to appreciate and apply it in day-to-day decision making. The readiness of processes in an organization needs to be assessed in all the areas represented by DELTA. All the gaps need to be fulfilled for any meaningful Analytics project to happen in the company. A Typical Responsibility Tree In An Analytics Project The executive management needs to create the overall strategy and choose an information strategy. Middle management and operations managers design business processes and decide how information and knowledge is to be used. Business analysts are responsible for creating reports and Analytics; they are the persons who are responsible for information and knowledge. There is a set of people, who are responsible for data warehouses, data collection. IT infrastructure people are responsible for maintaining databases and technology infrastructure. Analytics Vendors Currently prominent BI and Business Analytics tools vendors are IBM (Cognos), SAP (Business Objects), SAAS Institute (SAAS), R and SPSS (taken over by IBM). All these vendors periodically publish white papers that can be an important source of updates on latest happenings and capabilities of their respective tools. Spatial Analytics Basics of Geographic Information Systems (GIS) Today, GIS is one of the fastest growing fields in Information Technology arena. It has applications in banking, natural resource management, defense, utilities, and government, and many other areas. Maps are fundamental tools used to depict spatial or geographic data. In GIS, we use digital maps for patterns, linkages, or relationships in data in either a single map or multiple maps simultaneously. In its simpler version, GIS provides an automated version of traditional map analysis. A GIS is used to access an integrated, location referenced database of maps that can be superimposed, combined, and analyzed as per user specifications. GIS has advantages over other data management systems in its ability to present geographical relationships in a digital map form where its easy to visualize and comprehend. Creating accurate data sets for a GIS system involves exploring satellite images to identify outlines geographical entities like roads, lakes, rivers, and other landmarks. It is then followed by a ground survey in order to capture names of these entries in the area of interest. There are four components of GIS: (1) data, (2) hardware, (3) software, and (4) users. These components must work in an integrated fashion for any usable inferences to be drawn from a GIS analysis. Some Applications of Spatial Analytics in Banking The GIS mapping of a bank branch involves defining a trade area around a bank branch including profiling of customers in that area. The banks can know about the particulars of the products that are being purchased by specific socio-demographic groups and plan new features/ products accordingly. GIS analysis can examine the interrelationships between land-use, infrastructure capacities, proximities of major civic amenities, and economic growth. Banks can utilize these GIS simulations to take strategic decisions like opening new branches, branch relocation or closure etc. The location dimension that is provided by GIS along with routine data used by classical asset management systems can be very useful in asset maintenance activities like location inspection and monitoring of a class of assets. GIS based solutions for the management and replenishment of ATMs, work in real time and they may provide effective ways to the cash management. GIS based application can show the ATMs on a map with their cash status. Cash requirement for each day for a Bank/ATM can be predicted with the help of historical cash transactions and other demographic data such as population density, economic status For ATM cash replenishment, GPS loaded, GIS based Fleet Management Systems can monitor the real time locations of cash vans in a very cost effective manner. Business Case: Personal Loan Customer Analytics This project involved integrating various ORACLE databases and their analysis in combination with digital maps of Bangalore. It required to plot around 40,000 loan locations and to analyze spatial spreads and correlations. This was done for an associate of a MNC bank. Some output screens from the analysis are included here. SIMS is a Spatial Analytics System developed by SPINFO.

Skinwalkers by Tony Hillerman :: essays research papers

The fraud in the story â€Å"Skinwalkers† was committed for the sole purpose of getting back at the American government. The reasoning behind the fraud was because a treaty that was signed at Fort Summer decades ago. This treaty promised things to the Indian people things, which were never delivered, such as one teacher for every thirty residents. Basically Dr. Yellowhorse was now making the government reimburse the hospital for the bills of people who had already been released and even for people who were already deceased. The reason this was done so easily was because there were no death certificates for the deceased and many people that were dead had no date of death along with there name. The cases where Dr. Yellowhorse easily covered up people that were still living because he worked in the hospital and had access to the financial data. This meant it was almost effortless for him to file faulty reports as often as possible. The only problem that Yellowhorse ran into was that some people were starting to catch on. Onesalt had caught on to the hospital fraud and was building a case against Dr. Yellowhorse and the hospital. This is also the reasoning for why Endocheeney, Wilson Sam and Roosevelt Bistie had all been killed and furthermore why an attempt had been made on Jim Chee’s life. Yellowhorse feared she would expose him so he had her murdered by making up a story that she just like the others was a skinwalker and they had put a curse on whomever did the particular killing (the mother). Before being shot Onesalt had spoken to officer Chee and Yellowhorse assumed that now he knew as well or would find out with time. Chee probably should have caught wind of what was going on long before the end of the book. He was the detective on the case and I even realized what was going on before he did. The hardest part of putting two and two together was finding a motive, which throughout most of the book there didn’t seem to be one. This was of course until Yellowhorse spilled his beans to Chee right before he was going to kill him. The government would have to take a much closer look at death records and even possibly monitor the Badwater Clinic more closely to avoid a reoccurrence of this sort. Basically the government needs to take a more hands on approach to dealing with these types of situations.

Speech Outline on Ocd

Informative Speech Outline Obsessive Compulsive Disorder I. Attention Getter A. Show Obsessive Compulsive Disorder clip from you tube. http://www. youtube. com/watch? feature=player_embedded&v=sZYRVwjv1ws II. Background A. 1 out of every 100 adults suffers from Obsessive-Compulsive Disorder, and even more are affected by its symptoms. B. Living with Obsessive-Compulsive Disorder can be so severe and time-consuming that it literally becomes â€Å"uncontrollable and disabling to your life and can cause you to have a low quality of life because the disorder controls your days. Mayo Clinic)† C. It’s difficult to live with someone or a family member who has Obsessive Compulsive Disorder as I can speak from experience. III. Thesis A. Obsessive-Compulsive Disorder is a disorder that makes an individual have an obsession with organization, rules, and or perfection which causes them to have a specific way of doing things in everyday tasks. Transition: Today I will be talking abo ut three main factors to Obsessive-Compulsive Disorder IV. Main Points A.Symptoms B. Causes C. Treatment Transition: I would first like to discuss the symptoms to Obsessive-Compulsive Disorder. V. Body A. Symptoms: Those who have obsessive compulsive disorder have obstinate obsessions and use compulsions to control the anxiety these contemplations create. 1. The typical obsessions of Obsessive-Compulsive Disorder are the need for order, neatness, exactness, symmetry, fear of causing harm to another, fear of being embarrassed, fear of germs. 2.The most common compulsions a person with Obsessive-Compulsive Disorder deal with in their daily life are listed as constantly ordering certain objects, straightening and cleaning things, repeatedly washing hands, refusing to touch doorknobs or handles, refusing to shake hands, and repeating certain phrases, words, or prayers. Transition: Now that I have told you about the symptoms of OCD, I will inform you on the causes. B. Causes: Researches have yet to determine an exact cause of Obsessive-Compulsive Disorder. Through studies they have found two factors that are primarily the common causes. 1.An individual’s physical environment commonly causes Obsessive Compulsive-Disorder. The stresses of life, a death in the family or close friend, or an abusive relationship or childhood can all cause and make the severity of the disorder inferior. 2. Experts believe through studies biological factors are a common causes to Obsessive-Compulsive Disorder. WebMD states, â€Å"Brain scans of people with OCD have shown that they have different patterns of brain activity than people without OCD and that abnormal functioning of circuitry within a certain part of the brain (striatum) may cause the disorder. â€Å"WebMd†)† Transition: To finish I would like to discuss the methods of treating OCD. C. Treatment: There is treatment for those who suffer from Obsessive-Compulsive Disorder, but unfortunately many individuals who have this disorder refuse to seek treatment and will often deny they have Obsessive Compulsive Disorder. 1. Counseling is one recommended and common treatment. The most effective type of counseling is a type of cognitive-behavior therapy called exposure and response prevention.It consists of exposing the individual to the obsession that causes anxiety, starting from moderate to extreme. 2. Medicines are the second alternative and common treatment to Obsessive-Compulsive Disorder. Antidepressants are often prescribed to treat OCD and are proven to be the most effective. Individuals are monitored on the effectiveness of the prescribed medication, and results determine will determine the increase of dosage or the change of prescription. VI. ConclusionIn conclusion, there are many individuals who have minimum cases where they don’t realize they have to disorder and have little effect to severe cases where it causes an effect on individuals to have a negative relationship with family, friends, and acquaintances. I hope you gained new knowledge about Obsessive-Compulsive Disorder and its symptoms being obsessive and compulsive, the causes being environmental and biological, and treatments being counseling and medicines.You may realize you know more people with Obsessive-Compulsive Disorder than what you have thought you knew of, or that you may potentially have a minor case of OCD that you did not realize before now. OCD is a common disorder many Americans are challenged with every day, and it’s important to be aware of it for those who do not have it to help better understand those who do have it, and for those who do have OCD to seek help and get the disorder under control.Works cited Mayo Clinic, Staff. â€Å"Obsessive-compulsive disorder . † Mayo Clinic. Health on the Net (HON), 10 Aug 212. Web. 12 Feb 2013. . â€Å"Obsessive-Compulsive Disorder . † WebMd. Healthwise, 21 Jun 2010. Web. 12 Feb 2013. . Robinson, Lawrence, Melinda Sm ith, and Jeanne Segal. â€Å"Obsessive-Compulsive Disorder . † HelpGuide A Trusted Non-Profit Resource. N. p. , n. d. Web. 12 Feb 2013. . Walker, Rachel, dir. OCD. 2008. Web. 17 March 2008. .

Advertising and Big Beer Ad Essay

1. What factors influence the perceived credibility of an informal information source? List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source, correct use of celebrity endorsements and the appropriateness of the spokesperson with the content of the message. 2. What are the implications of the sleeper effect for the selection of spokespeople and the scheduling of advertising messages? The sleeper effect is the tendency for persuasive communication to lose the impact of source credibility over time. In terms of choice for a spokesperson, it is a good idea to select a controversial and famous person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial block because people tend to remember them the most in comparison to the commercials played in the middle and end of the show. See more: Examples of satire in adventures of huckfinn essay 4. Virgin Airlines uses both magazines and Internet to promote its discount airline business. How would you measure the advertising effectiveness of the two media for promoting the service? Which is likely to be more effective? Broadband Internet services offer fast access to growing group of consumers i.e. special interest groups. However, the growth of unsolicited emailing, email viruses and worms have limited the effectiveness of this medium. There is a growing trend towards media fragmentation as they have shifted their focus from general interest audience to smaller more specialized groups. According to a Roy Morgan survey in 2006, there were 140 magazine titles read by the population of ages 14 and over. 5. Which media do you think are suitable for advertising to the 18-24 age group as opposed to the 55+ age group? Justify your answer with examples and /or secondary data. The most appropriate media type for the age group of 18-24 would be the Internet, as they are one of the largest users. This type of marketing is called viral as it allows the message to spread like a virus. Some examples of this are the Carlton Draught ‘it’s a big beer’ ad, which premiered on the Internet and now has had over 3 million views. Social networking activities driven by sites such a YouTube and Facebook have also had an important impact of the effectiveness of viral marketing, for example the Carlton ‘it’s a big beer’ ad can be viewed on YouTube. On the other hand, according to Nielsen Media Research it would appear that popular FM radio stations and ABC radio stations appeal to two very different audiences, with 33% of over 55 listening to 3AW Melbourne and closel y behind are the ABC stations for that age groups. 6. You are the marketing manager for a headache remedy. Your advertising agency has just presented you with two different promotional strategies, one using a humorous approach and one taking an â€Å"agony† approach. Which approach would you adopt? Why? As a pharmaceutical company we would choose the â€Å"agony† approach as these commercials are run with great success because they appeal to a certain segment that suffers from aliments that are not visible, which therefore elicit little sympathy from family and friends. Complaints are legitimized by commercials, which they immediately identify with. 7. You are a promotions manager working for the Australian or your home government. Devise an advertising campaign to discourage smoking by young women referring to the communication model shown in Figure 7.1.p.260. Compare your plan with current campaigns used by the Australian government, state governments or local governments. How is your campaign superior? Justify your answer with reference to consumer behavior. We would use an emotional advertising campaign, with a combination of fear and abrasive advertising to discourage women from smoking. Fear is an effective advertising appeal, as it provides a compelling set of reasons for immediate actions to prevent the fatal consequences of smoking. In using abrasive advertising we would use a controversial campaign as this will help improve awareness of the negative consequences of smoking, It would also link us to important social issues regardless of the fact that the images may be confronting to some people.